Ethos and David Ortiz: Life Insurance for Your Home Team
“When my mom died unexpectedly, I saw how quickly life can change. It’s why I have life insurance. ”
- David Ortiz
Big Papi knows what it means to step up when it counts. That's why he partnered with Ethos, to help families protect what matters most.

David Ortiz’s Story.
David Ortiz has faced the unexpected. More than once.
He lost his mom suddenly when she was just 46. Years later, he lost his dad to cancer. And in 2019, he almost lost is own life.
You'd think a legend like Big Papi would have figured out life insurance a long time ago. But he didn't. Until he did.
“When I lost my mom, I didn’t see it coming. It made me realize how important it is to protect my family.” - David Ortiz
David believes protecting your family shouldn't be put off - and it shouldn’t be complicated. It shouldn’t require medical exams, doctor visits, redundant paperwork, and lengthy phone calls that get you nowhere.
It should take ten minutes. It should be done online. And it should be done today.
Well...
That's Ethos. And that’s why he’s here talking about it.
“My family needs me covered. I just wish I didn’t wait so long.”
- David Ortiz, 3x World Series Champion and Baseball Hall of Famer
Why David Recommends Ethos
David prepares for everything. Always has. That's why he partnered with Ethos. Because protecting your family shouldn't require a PhD or a day off work.
Ethos is life insurance the way it should be:
- Fast and fully online
- No medical exam. Just a few health questions.
- Same-day coverage
- Affordable. Built for real families.
- Simple enough to actually do today.
No confusion. No runaround. Just coverage.
Why This Partnership Matters
David Ortiz and Ethos agree on one thing: life insurance should be for everybody, not just those with the time to figure it out.
Every family deserves to be protected. Ethos makes that possible.
People don't put off life insurance because they don't love their families. They put it off because nobody made it easy. Until now. Ethos exists to pair real-life experience with a simple digital approach.
What that means for families:
- Advice shaped by real life, not theory
- A fast, fully online process
- Clear steps that make it easy to get started
The result is a process that feels less intimidating and more doable.
Watch David Share His Story
In this video, David explains why being prepared matters to him, and how Ethos helps families take that step without the unnecessary hurdles.
Featured Video:
About David Ortiz
David Ortiz, also known to the world as Big Papi, is one of the most beloved figures in baseball history. Born in Santo Domingo, Dominican Republic, he played 20 seasons in Major League Baseball, the last 14 with the Boston Red Sox. He was a 10-time All-Star, a 3x World Series Champion, the 2013 World Series MVP, and was elected to the Baseball Hall of Fame in 2022.
Beyond baseball, David founded the David Ortiz Children's Fund in 2007, which has raised millions to provide life-saving cardiac surgeries for children in New England and the Dominican Republic. He is a father, a philanthropist, and someone who has spent his post-playing career showing up for his community.
He partnered with Ethos because protecting families is personal and because he believes every family deserves access to coverage that's simple, affordable, and real.
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