Whole life insurance is a type of permanent life insurance designed to provide coverage for your entire lifetime. As long as you pay your premiums, your policy remains in force—offering lifelong protection and a guaranteed death benefit for your loved ones.
It’s not just life insurance—it’s also a financial planning tool. A whole life policy builds cash value, offering stability and long-term value in addition to coverage.
This type of policy may be ideal if:
You want lifelong coverage with a guaranteed payout.
Disclaimer: Guarantees are based on the claims paying ability of the issuer.
You need a policy that builds cash value you can use later in life.
- You’re looking for a dependable way to support long-term financial goals.

Ethos offers policies built on key features that make whole life insurance both dependable and simple.
1. Lifetime Coverage
Unlike term life insurance, which covers you for a fixed period, a whole life policy is designed to stay active for your entire life. As long as premiums are paid, coverage doesn’t expire.
2. Fixed Premiums
Your premiums are locked in for life—they’ll never go up. That means you can budget with confidence, knowing your monthly payment will stay the same year after year.
3. Cash Value Growth
Whole life insurance includes a savings component known as cash value, which accumulates at a guaranteed rate over time. Policyholders may access this cash value through loans or withdrawals. However, any outstanding loan balances or withdrawals will reduce the death benefit and cash value, and may be subject to tax implications. Please consult with a financial advisor for guidance.
Important Considerations:
- Any loans or withdrawals reduce both your policy’s cash value and death benefit if not repaid.
- Taking cash from your policy may have tax implications.
- Whole life insurance generally has higher premiums compared to term life for the same coverage amount.
- The rate of return on cash value is typically lower than other investment options.
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No two financial journeys are alike. Ethos offers flexible coverage options designed to fit different needs, payment preferences, and budgets.
Participating vs. Non-Participating Policies
Some whole life policies are participating, meaning you could receive dividends based on the insurer’s performance. These dividends (though not guaranteed) can be used to grow your death benefit, reduce your premiums, or increase cash value.
Limited Payment Policies
Want to pay off your policy sooner? With limited payment life insurance, you can pay higher premiums for 10 or 20 years and enjoy lifetime coverage after that with no additional payments.
Single Premium Whole Life
Prefer to pay once and be done? Single premium plans allow you to make one large payment upfront and enjoy lifetime coverage with no future premiums.





- Phone: (415) 915-0665
- Email: support@ethoslife.com
- Business hours: 8 a.m. - 6 p.m. CST



What is whole life insurance?
It’s permanent life insurance that offers both lifelong coverage and a growing cash value component. It stays in force as long as premiums are paid.
How do I get whole life insurance quotes online?
You can get instant quotes by completing Ethos’s short online application. There’s no medical exam—just answer a few basic health questions.
Can I apply for whole life insurance online?
Yes. Ethos makes it easy to apply online in just minutes.
What’s the difference between a whole life policy and term life insurance?
Term policies expire after a set number of years, while whole life insurance stays in force for your entire life and builds cash value as long as premiums are paid.
Who is eligible for guaranteed issue whole life coverage at Ethos?
Applicants between ages 66 and 85 are eligible, with guaranteed approval regardless of health history.
Get a free quote online and find coverage that fits your budget and goals—all without the hassle of a medical exam | Just a few health questions in many cases.
Disclaimer: The information and content provided is for informational purposes only, and it is not to be considered legal, tax, investment, or financial advice, recommendation, or endorsement. You should consult with an attorney or other professional to determine what may be best for your individual needs.


