Ethos and Amanda Kloots: Life insurance for the People You Love

Amanda Kloots Story.

Amanda Kloots didn't see it coming. In 2020, her husband was hospitalized with what doctors first thought was pneumonia. Ninety-five days later, after a fight nobody could have prepared for, he was gone.

Before any of it happened, her dad had one piece of advice: get life insurance. And they did, but it was mostly to get him to stop bringing it up.

Thank God they listened.

Amanda believes protecting your family shouldn't be something you get around to eventually. It shouldn't take a health scare, a hospital bill, or a tragedy to make it real.

It should be fast, easy and uncomplicated. And it should be done today

That's Ethos. And that’s why she’s here talking about it.

“We all think we’re invincible…until you realize, oh you can’t control life. You can’t control when you die.”

- Amanda Kloots, Host, Entrepreneur and Author

Why Amanda Recommends Ethos

Amanda believes in the power of being prepared and protecting your family’s future. That’s why she partnered with Ethos.

Ethos offers a modern approach to life insurance:

• Fast and fully online
• Simple and clear
• No medical exam, just a few health questions
• Same-day coverage
• Affordable options designed for real families

Amanda believes a complicated process shouldn't stand between families and protection. Ethos replaces confusion with confidence.

Why This Partnership Matters

Ethos and Amanda Kloots share a belief: life insurance shouldn't wait for a wake-up call. Every family deserves protection before the unexpected happens, not after.

Watch Amanda Share Her Story

In this video, Amanda explains why being prepared matters to her, and how Ethos helps families take that step without the unnecessary hurdles.

Featured Video:

Ethos x Amana kloots - Life Insurance Made Simple

About Amanda Kloots

Amanda Kloots is a bestselling author, entrepreneur, fitness instructor, and television personality. A former Radio City Rockette, she spent years performing on Broadway before launching her own digital fitness brand. From 2021 to 2024, she served as a co-host of the daytime talk show The Talk.

In 2020, Amanda's husband passed away from COVID-19 complications after a 95-day hospital battle. She chronicled his fight publicly, inspiring millions around the world, and later shared their story in her bestselling memoir, Live Your Life.

She is a mother, an author, and someone who has turned unimaginable loss into a mission of helping other families prepare for the unexpected.

She partnered with Ethos because protecting families is personal, and because she believes no one should have to learn this lesson the way she did.