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Press
On a Mission to Protect the Next Million Families: Announcing Ethos’ Series D Funding
May 11, 2021
ethos-announces-series-d-funding

At Ethos, our mission is to protect families. Over the past year, we’ve made tremendous progress on making this a reality, and by the end of this year we expect to issue $20 billion in life insurance. While that may seem like a lot, it is just the tip of the iceberg.

To support our effort to fulfill our mission, we are thrilled to announce that we have just closed on an additional $200 million in Series D funding from investors, making us a $2 billion company. The funding will help us protect the next million families by enabling us to expand our offerings and provide a best-in-class user experience.

Life insurance has been around for hundreds of years and traditionally, getting a policy to protect your family has been a long and painful 15-week process requiring extensive medical exams and paperwork. Ethos has flipped the process on its head—we do the work on the backend so you don’t have to.

Long gone are the days of blood draws, medical exams and endless paperwork. By automating processes, leveraging extensive data and machine learning we can protect millions of families at affordable rates with a few clicks of a mouse—and we can do it for everyone, not just those that are healthy and wealthy.

Our Series D financing was led by General Catalyst, with participation from Sequoia Capital, Accel Partners, GV (formerly Google Ventures), RocNation, Gladebrook and other investors. This brings our total funding to over $300 million.

We want to thank our policyholders for their partnership and trust in Ethos, our team members for their tireless dedication to building Ethos, and our investors for their support.

- Peter & Lingke

P.S. We’re hiring!

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©2026 Ethos Technologies Inc. ("Ethos") Ethos operates in some states as Ethos Life Insurance Services and/or Policy Bull. CA license #0L28949; AR license #100164629. Ethos offers policies issued by the carriers listed at Our Life Insurance Carriers | Ethos Life. Products and their features may not be available in all states. Ethos provides its online wills, trusts, and estate planning documents and services through Ethos Estate Planning, LLC, a wholly-owned subsidiary. Ethos Estate Planning, LLC is not a law firm and does not provide financial, investment, legal, accounting or tax advice. Complimentary W&T services offered through the perks rider not available in WA and SD; W&T services not available in AK and LA.